Unplanned, the unexpected hit movie that told the story of former Planned Parenthood Director Abby Johnson and the horrors of the abortion industry released as a DVD, Blu-ray Disc, and digital download on Tuesday.
It is already the top-selling DVD on Amazon, an incredible feat for a movie that had to be filmed largely in secret due to possible abortion activist backlash, got slapped with an R-rating by the Motion Picture Association of America (MPAA), endured censorship for being pro-life, and wasn’t heavily promoted, any one of which could have been the movie’s death knell.
In fact, the response from the official Twitter account for Unplanned about DVD sales said, “No promotion. No ads. We’ve barely mentioned our DVD release on social media.” Despite its humble beginnings, the movie grossed $19 million at the box office over 19 weeks.
Said Cary Solomon, one of the film’s co-directors, “We presold about 235,000 [DVDs] without even telling anyone it was out there. What does that say? It says that we have a nation that is hungry for stories about life, but not only that [but for] true stories that reveal the truth.”
The Unplanned DVD is also available at Walmart and other retail stores and from the official Unplanned website.
NOTE: FACT provides links to external websites for educational purposes only. The inclusion of any links to other websites does not necessarily constitute an endorsement.
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