Super Bowl Ads Go Political

If you watched this year’s Super Bowl commercials, you probably noticed the political assault from some of America’s favorite brands. At a heavy price tag of $5 million, Google, Coca-Cola, 84 Lumber, Budweiser, and Airbnb chose to make a sharp political left turn with ad messages highlighting LGBT rights, bashing Trump’s immigration ideas, and spewing other liberal agendas. Taking this kind of risk with customers didn’t fare well, according to FOX News, which reported that many of these ads got a thumbs down on the YouTube versions. “If CEOs want to enter the culture wars, that’s their prerogative. But they shouldn’t be surprised when shoppers settle the score,” FRC President Tony Perkins commented.

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