A just-released report by the University of California-San Francisco and the U.S. Centers for Disease Control and Prevention reveals that films marketed to teens have more depictions of tobacco usage now than they did six years ago.
From 2010-2016, close to half of the films (43 percent) that depicted smoking were rated PG-13. In 2012 the U.S. Surgeon General not only found that depictions of smoking in movies were a cause of teen smoking, but also that children who were heavily exposed to onscreen smoking images were two to three times more likely to begin smoking than those with little exposure.
“Modernizing Hollywood’s rating system to protect the audience by awarding movies with smoking an R rating would save a million kids’ lives,” said the report’s senior author Stanton A. Glantz, director of the UCSF Center for Tobacco Control Research and Education and the educational project SmokeFreeMovies.com.
The movie studios that have been the biggest tobacco offenders include Sony, Fox, and Time Warner.
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