The ‘Naughty or Nice’ Christmas-Friendly Retailer List

The American Family Association’s annual “Naughty or Nice” retailer list looks at which retailers are Christmas friendly in their advertising and which ones are not. AFA looked at the various companies’ print and broadcast media, website, and stores to gauge the extent to which they utilize items associated with Christmas and whether the word “Christmas” is used in these areas.

Bed, Bath, & Beyond; Dillards; Publix; and True Value are among the 51 “Nice” stores, while Foot Locker, Nordstrom, Office Max, and Steinmart were among the 18 “Naughty” stores. Amazon.com, Old Navy, and Kohl’s were among the eight stores on the “Marginal” list.

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